Knowledge is the Foundation To Success  

Are Google AdWords Image Ads the way of the future? Will graphic representations soon replace all those text ads filling the Google landscape? Probably not any time soon, but it certainly wouldn’t hurt to take a closer look at trying Google Image Ads as an additional marketing tool for your business, especially if AdWords is performing well for you.

Google Image ads appear on select Google Content Network sites. By integrating the proven targeting of AdWords and the appeal of graphical images, image ads can help you reach an entirely new audience for your product or service. The key difference between the old banner ads and Google Image Ads is that the Image Ads can be matched to a website page’s content. This added level of targeting helps focus the Image Ads on the audience you want to reach, allowing you to better spend your advertising dollars on the customers you want to attract. Some Content Sites only show Image Ads, so the only way to reach some of this audience is by adding Image Ads into your marketing mix. You can even use Flash ads, giving your product or service a little bit of extra pizzaz.

JumpFly is happy to announce that we are now offering high quality image ad production for PPC management clients. There are eight different sizes of Image Ads you can run, so there is a nice variety of potential ads you can create. You can advertise with a large 728 x 90 Leaderboard Ad, or use a smaller 200 x 200 Small Square Ad. One can only wonder if graphical ads are the next evolution in the PPC marketplace. You may want to venture into those waters now while they are still shallow. You may reap the benefits much quicker than those who wait timidly on the shore.

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Now you can reach YouTube’s 74 million U.S. users with targeted pay-per-click (PPC) video ads. This recently launched YouTube advertising interface links directly to your Google AdWords Account for billing and reporting. In order to participate in this advertising medium, businesses need to have three things:

1) A company YouTube “Channel”
2) Video ad/ads production
3) YouTube campaign development, implementation & management

The newness of this platform provides early adopters an exciting opportunity to capitalize on YouTube’s massive user population as well as the current lack of advertisers and resulting very low cost-per-clicks (CPCs).

Founded in February 2005, YouTube was purchased by Google in November 2006 for $1.65 billion in stock roughly 1-½ years later. Today, YouTube is the #2 search engine and the #3 most visited website in the world. YouTube serves close to 1 billion videos every day and its users upload 13 hours of video every minute. According to HitWise, YouTube’s market share in the U.S. video sector is 73.18%.

Right now, advertisers can get started with really low CPCs before the advertising at YouTube gets competitive. I created a simple campaign for JumpFly as a test and was able to attain impressive first page results for as little as $0.15 per click. As YouTube’s growth continues and video becomes more mainstream, YouTube will likely represent a valuable advertising avenue for many advertisers who properly go after this new marketplace. Learn more about YouTube Sponsored Videos or consider having a professional PPC Management firm assist you in developing your YouTube Sponsored Video campaign.

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JumpFly YouTube Channel

One of the running jokes around the office here at JumpFly concerns MSN and their PPC platform.  When MSN PPC is mentioned aloud, the inevitable astonished question arises – “MSN has a search engine?”  That always gets a few chuckles.

Yes, MSN does indeed have a search engine.  I’ll be the first to admit that the volume isn’t huge and the management interface for their PPC platform can be quite tedious to work with, but it can deliver some incremental traffic for your business. 

One valuable change they just made in the Microsft Avertising adCenter is that they now allow you to pause keywords or ad copy (learn how here).  Prior to this change, you had to actually delete keywords or ads to stop them from running.  This made it difficult to keep track of which keywords or ads you had tried that were not working as well as you had hoped they would.  Before this change, you had to go in and delete the keyword itself instead of just pausing it.  This would also remove any history that the keyword might have had in the account from the keyword tab screen.

The biggest advantage of all this is just the increased flexibility you now have in how you can manage your keywords and ads in adCenter.  To me, that’s the best part about this.  Sure, you will always be deleting keywords and ads that you don’t want, but it’s nice to have the flexibility to pause keywords or ads that are seasonal or might see the light of day in the future.  You might run a new sale perhaps, or revise a landing page to make it a stronger converter.  Again, it’s just nice to have more flexibility in your PPC advertising strategies than to always have to use the final axe chop.

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